Headsprout Commercial
This was a lead gen commercial targeting teachers. The goal was to increase trial sign-ups by showcasing how fun, interactive, and effective the product is. This commercial was created for YouTube ads and website pages on the Learning A-Z website. The final commercial earned an 18:1 ad spend!
Vocabulary A-Z Commercial
The new Vocabulary A-Z launched in 2019 and the goal of this commercial was to attract new and existing customers to trial the new game-like features within the product. This video was used in Youtube ads, emails, and the product site.