R&A CPAs Messaging & Website Redesign

As the Marketing Manager at R&A CPAs, one of my primary goals was building out a cohesive brand with customer-centric messaging. Tax law and accounting jargon can be complicated and unapproachable for many. The goal of this website was to provide messaging and imagery that would resonate with business owners. We threw out images of tax forms and calculators and replaced them with benefits-driven statements and imagery that was specific to the industries we worked with. Check out the remodeled site and additional pieces of outbound advertising. https://randacpas.com/