Go The Distance Campaign

This social campaign was born out of a need to connect with parents and teachers on a real and vulnerable level. We put aside the self-promotional, highly polished content, and created real videos with tips from teachers and parents on how to succeed in distance learning during the 2020 pandemic.

Teacher Appreciation 2020

Teacher Appreciation Week landed at a time when teachers were stuck at home because of the pandemic. Our normal sale and product promotion was placed on hold and we needed to find a way to connect with teachers and lift their spirits during this difficult time. We created a spa-themed email and social posts to drive teachers to a landing page filled with free goodies and tips for self-care. We also hosted a successful gift-card giveaway on Instagram for teachers.