The Science A-Z Discovery Museum

The purpose of the project was to present the product in a fun and interactive environment that would increase trial sign-ups. The resulting campaign was a smashing success! In the first two months, we had over 12,000+ experience sign-ups and doubled year-over-year sales.

My participation in the project included:

• Ideate, delegate, write, and manage original content for the experience.

• Develop communications and advertising plan to grow awareness of Science A-Z through a high-profile integrated marketing program (VIP invites, email campaigns, Instagram filters, landing page, and social media advertising)

• Screen write and direct Science A-Z Demo and commercials.

• Collaborate with Designers, Product Management, Sales, and Events Team stakeholders to successfully launch the experience.

Check it out for yourself: https://www.learninga-z.com/site/lp1/info-science-museum

The Back to School Pack

The goal of this two-week experience was to create viral content that would increase trial sign-ups and convert more customers. To do this, we curated resources from within our reading products as sample materials and created exclusive guides, tools, and activities. I envisioned the concept as well as scoped and managed the project, content, and advertising campaign. This campaign contributed to the highest revenue-driving Back-to-School promotion to-date for the company.